From reassuringly expensive to recyclage de luxe.
I think Josh has raised a very interesting point in this article – if so much is being done by companys to ‘green’ up their packaging then why aren’t they using that fact in their advertising?
Josh Brooks, packagingnews.co.uk, 19 August 2009
via Soap Box blog: From reassuringly expensive to ‘recyclage de luxe’ | packagingnews.co.uk.
Tags: Branding, drink, environment, Marketing, packaging
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on Wednesday, August 19th, 2009 at 1:27 pm and is filed under Branding, Drinks Packaging, Environmental Issues, Recycling.
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Terrance says:
salvador says: